South Greenland has a wonderfully diverse experience portfolio, but travellers can only be inspired by it if they can see, hear and read about it. By cooperating with international media (photojournalists, social media influencers, adventure magazines, bloggers, and the like), South Greenland can benefit from their enormous network and audience, often globally, in order to bring South Greenland out to the world. ISG invites media to South Greenland and plans tailormade trips for them, so that they can experience and document the region for themselves, and then share their photos, films, thoughts and content for others to be inspired by. We often cooperate with Visit Greenland to host these press trips where Visit Greenland takes care of the media's travel to South Greenland, and then ISG takes over for the in-region experience. In 2023, there is a wish to create content about the following topics: winter adventure, Farm Holiday and related shoulder season experiences like lambing and gathering, hunting culture around sikorsuit sea ice, hiking, gastronomy and the Christmas / holiday season.