Innovation has always been part of our culture

“Big projects move money. Small projects move people.”

Director Miki Jensen recently participated in the Arctic Circle Assembly in Reykjavik, where he was on a panel with directors from innovative companies from various countries. He shared his perspectives on how innovation in Greenland has developed – from survival to strategy.

“Our culture has always been innovative. We invented the qajaq, sunglasses, and the dog sled, among other things, because we had to survive. Today, innovation is more about how we can live, produce, and find smart solutions. Often with limited resources, Miki writes on LinkedIn, among other places.

In South Greenland, we see this clearly. Our sheep farmers are good examples. It is a superman culture where small families:

In South Greenland, we see this clearly. Our sheep farmers are good examples.

It is a superman culture, where small families:

  • Runs the sheep farm
  • Run their own small hydroelectric power plants
  • Create accommodation facilities for tourists
  • Growing vegetables
  • Supplement their income with fishing and hunting
  • Build their own houses and repair their own machines. Far from the city and the nearest help.

Miki emphasized that the most important investments in the future are not only those measured in billions, but those that create local jobs and local ownership, which inspire and give people faith in their own abilities.

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