For several years, Kattie Nielsen has worked purposefully to strengthen local production, entrepreneurship, and visitor experiences in Greenland. With a background as a self-employed entrepreneur in both Iceland and Greenland, she is today a prominent business figure in South Greenland.
“I became self-employed in Iceland in 2010, where I started a travel agency and an accommodation business. It was easier to get started there because the framework was clear, and cooperation among entrepreneurs is a natural part of the culture,” she explains.
From hotel to brewery and spirits production
In 2013, Kattie and her family moved to Narsaq to give their children a Greenlandic upbringing. When the opportunity arose, they took over Hotel Narsaq. Two years later, in 2015, they established the Qajaq Brewery, which has since expanded to include a bar and spirits production.
“We can’t just sit still. There was a local need, and we chose to act on it,” says Kattie Nielsen.
However, producing alcohol locally is far from straightforward.
“It requires a thorough understanding of legislation, finances, staffing, and pricing – while at the same time ensuring the business remains sustainable,” she emphasizes.
“We can’t welcome people with a Budweiser”
Kattie’s growing interest in distillation took her to the Netherlands, where she trained as a master distiller in 2023–2024. Shortly after, spirits production began in Narsaq.
The products have been well received, and with tourism on the rise, so is the demand for local taste experiences.
“We can’t welcome people to Greenland and serve them a Budweiser. Visitors should be able to taste something that is produced here,” she says.
Commitment beyond her own business
Alongside her entrepreneurial activities, Kattie Nielsen serves on the board of Innovation South Greenland, where she contributes with experience and strategic insight.
“I devote all my energy to Greenland. It gives me peace of mind to know that I am contributing to the development of our country – even though it can be demanding at times,” she says.
Her message to other entrepreneurs is clear:
“Be persistent and believe in what you do. Greenland needs more local initiatives.”
Kattie Nielsen is a clear example of how local commitment and courage can be transformed into products, jobs, and pride in Greenland.
